Selected work for P&G, done freelance in association with Madison Design. This first example is an illustrated social media slideshow that illustrates P&G’s efforts towards increasing digital accessibility on its websites. 

Process

We originally presented three directions to the client focusing on different levels of information and ways of telling the story. Concept 1 involved a broad overview of the efforts, combined with friendly, organic illustrations of users and products. Concept 2 focused solely on the users, making a visual impact by putting illustrated characters front and center. The third concept was much longer and more in-depth, going into more detail about each individual brand’s achievements. Concept 1 was chosen by the client, and developed after visual experimentation.