Buffalo Trace
Spirited Nights Signage

Signage campaign for Buffalo Trace Distillery’s annual Spirited Nights holiday event. The client wanted to highlight their new Bourbon Cream liqeur, as well as create a consistent system of signs and wayfinding that married their branding with a fun, festive feel.  

This project involved creating a signage system that flexed across a wide variety of sizes and formats, from freestanding kiosks to a large welcome banner that stretched over the distillery’s driveway. I explored various creative directions and color schemes before landing on this one, utilizing Buffalo Trace’s brand colors and elements in a way that felt true to the brand but unique and special to the Spirited Nights event.

Freestanding Kiosk Signage

Bourbon Cream & Bar Signage

Welcome Banner